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I hung up, sat on a park bench, and cried.

Kaleda February 17, 2026 1 minute read

It was 2021. We were just over a year into building Kilo when a new client signed up. I was excited about this one because

What I’d Tell Every Gym Owner If I Weren’t Afraid to Hurt Their Feelings

Kaleda January 16, 2026 4 minute read

I love gym owners. I’ve been one. I’ve coached and mentored hundreds of you. And now I run a software company built to help gyms

Why “Obvious” Ethics Don’t Happen Without Guardrails

Kaleda November 18, 2025 1 minute read

As a leader, you can’t assume your people will always know the boundaries. If you set a goal, especially an aggressive one, you must also define what can’t happen in pursuit

Bootstrapped, Behind, and Beating the Odds

Kaleda September 10, 2025 2 minute read

On Friday, August 8th, we hit a milestone at Kilo. Our gym management software user base has grown 50% this year. The goal is 100%.

5 Ways to Optimize Your Gym’s Google Business Profile and Outrank the Competition

April 10, 2025 3 minute read

If you want more people to find your gym online, you must optimize your gym’s Google Business Profile. This free tool from Google helps potential

CrossFit Disaffiliation: How It Affects Traffic, SEO & Your Gym’s Future

February 28, 2025 9 minute read

Ben Bergeron, a prominent figure in the CrossFit community and owner of CrossFit New England (CFNE), recently announced his decision to disaffiliate after nearly 20

How to Enhance Your Gym Google Business Profile to Get More Members

February 20, 2025 4 minute read

A few weeks ago I wrote about on-page and off-page SEO. Arguably, the most important off-page SEO tools you can leverage is your Google Business

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