In this audit, we’ve identified both positive aspects and areas that could benefit from improvement in L’usine Sherbrooke’s online presence.
The Good:
- Exceptionally positive with over 100 Google reviews, all maintaining a perfect 5-star rating. Responding to reviews demonstrates active engagement with your community.
- Good utilization of Google My Business (GMB) with appealing photos and regular posts, showcasing a vibrant and active business.
- Effective use of carousels on Instagram, highlighting engaging content and storytelling.
- Smart strategy of cross-promoting Google reviews on Instagram.
Areas for Improvement:
- Website is listed twice on the Google Business Profile: Consider consolidating your website listings on Google Business Profile. Use an appointment booking link directly in “appointment” section to streamline the user experience.
- Consistency in Branding on Instagram: Ensure uniformity in fonts across Instagram for a more cohesive brand appearance.
- Strengthen Calls to Action (CTAs): Enhance the effectiveness of CTAs on Instagram by making them more direct and actionable.
Critical Concern:
- Broken Links on Facebook and Instagram: Address the numerous broken links on your Facebook and Instagram platforms promptly. Broken links can deter potential customers and hinder user experience.
Ready for an Audit? If you want your gym business’s social media account audited, you can submit it here. Let’s work together to enhance your online presence!
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