Strengths:
- Impressive video content with engaging captions and effective calls to action.
- Rob is good at directing parents to a Facebook group for education and lead nurturing.
- Google My Business (GMB) profile is well-maintained with regular posts and positive reviews
Areas for Improvement:
- Website Consistency: The discrepancy between the business name and website name can create confusion for visitors. Aligning both under one cohesive brand is essential for clarity.
- Website Accessibility: Difficulty accessing the website and unclear location information can be frustrating.
- Lead Generation: Despite the website’s appealing design and testimonials, the absence of lead capture limits opportunities for nurturing leads who are interested, but not yet ready for the program.
Recommendations:
- Consolidate all assets under a unified brand identity to avoid confusion.
- Prioritize lead generation by incorporating lead capture on the website.
- Display location information more clearly.
Ready for an Audit? If you want your gym business’s social media account audited, you can submit it here. Let’s work together to enhance your online presence!
Looking for a Better Website and Lead Booking System? Check my company, Kilo, at usekilo.com for improved website functionality and a smoother lead booking process.