On Friday, August 8th, we hit a milestone at Kilo.

Our gym management software user base has grown 50% this year. The goal is 100%. We’re halfway there.

We’ve shipped half our planned features – most ahead of schedule.

Here’s why this feels so huge: two years ago, this product didn’t even exist. We were a different company, known mostly for marketing – teaching gym owners how to run Meta ads, building websites, and teaching gyms how to nurture leads. We were the first to bring integrated websites and marketing automation to this industry.

And then we decided to do something much harder.

We built a gym management platform from scratch. With no funding. No celebrity endorsements. Just a small, bootstrapped team trying to solve real problems in an industry crowded with massive players who had a decade’s head start.

We were so far behind that it was almost laughable. And honestly? We didn’t know if this half-baked idea would even work.

On paper, we shouldn’t win. And over the years, I’ve learned that plenty of people would rather we didn’t.

But here’s the thing: I don’t measure winning by being the biggest. I measure it by being the best. The best product. The best customer service. The best partner for gym owners who deserve better than what they’ve been handed by this industry.

Most gym owners hate their software. We want them to love ours. Not because it boasts flashy features, but because it’s reliable, useful, and actually helps them grow. That’s how we earn trust – and love.

Yes, other companies will always have more bells and whistles. More money. And, let’s be honest, bigger “dicks” in the dick-swinging contest. Some will even try to drag you down or block you out.

You have to be okay with that. You have to keep your head down and focus on your people—your team and your customers and make the best damn product for them.

That’s what we do at Kilo. Our product roadmap isn’t driven by what looks cool on a sales deck. It’s driven by one question:

Will this make gym owners more money?

Yes – build it.

No – push it.

We’re halfway to our yearly goal. A 50% increase in users is no joke. Neither are we.

Watch what comes next.