You’re a busy gym owner juggling about 37 different things at once. I know, I’ve been there. I’ve googled thousands of ways to “optimize my gym’s website”. The last thing you want is to spend hours tweaking your website. But here’s the deal: your website is your gym’s first impression online, and if it’s not doing its job, you’re leaving money in the form of leads, on the table.
In my last blog, I wrote about 5 Key Fixes for your Gym’s Website – but that was a little more complicated. I wanted something easier. Something faster. So here we are.
Optimizing your gym’s website doesn’t have to be complicated. In fact, these seven tips are so simple, you can tackle most of them during the break between your morning and noon classes.
1. Make It Fast
Nobody likes waiting. If your gym website takes forever to load, people will bounce faster than a failed box jump.
Fix: Use small, compressed pictures (no need for billboard-size images, of your gym or bulky videos), and make sure you’re using a reliable hosting service. Tools like Google PageSpeed Insights or GTMetrix can tell you what’s slowing things down.
2. Add Big, Obvious Buttons
People need direction. If someone lands on your site, make it stupidly easy for them to take the next step.
Fix: Add clear call-to-action buttons like “Join Now,” “Try a Free Class,” or “Book Your Spot”. Place them where they’re impossible to miss—the top of your homepage, at the end of every section, and on every page.
3. Make It Work on Phones
More than half of your visitors are checking out your site on their phones. If it looks weird or is hard to use, they’re out.
Fix: Pull up your website on your phone. Can you read everything? Do the buttons work? If not, it’s time to get a mobile-friendly design.
4. Show Happy Members
People trust other people more than they trust your marketing. Showcase your members and their stories.
Fix: Post photos, quotes, or even videos of members talking about how much they love your gym. Bonus points for before-and-after pictures or video testimonials about how your gym changed their lives.
5. Keep It Simple
If people can’t find what they’re looking for in less than 10 seconds, they’re gone. Your site doesn’t need to be fancy—just functional.
Fix: Stick to the basics: Home, Classes, Pricing, Programs, Blog, Contact Info, and maybe a Schedule. Anything else is just extra noise.
6. Help People Find You on Google
If your gym isn’t showing up when someone searches “Gym in [your town],” you’ve got a problem.
Fix: Use local keywords like “CrossFit gym in [Your City]” throughout your site. Claim your Google My Business profile (it’s free) and make sure your address, hours, and phone number are correct.
7. Collect Email
Not everyone is ready to sign up right away, but you can keep in touch with them until they are.
Fix: Add a simple box where visitors can leave their name and email to get a free trial or more info. Even better if you pair it with a freebie like a “7-Day Fitness Plan.”
Optimizing your gym’s website doesn’t have to feel like learning a new language. These seven tips are easy, effective, and guaranteed to make your site work harder for you. Start with one or two; you may be surprised at how much of a difference it makes.
Resources:
Want to audit your gym website? Download my full Website Audit Checklist here